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Standard MC-202 Answers, Certification MC-202 Exam Infor

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Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q16-Q21):

NEW QUESTION # 16
Northern Trail Outfitters wants to use a specific IP address and a subdomain of order subdomain for all of its transactional emails.
What should be configured to accomplish this request?

A. Delivery Profile
B. Send Classification
C. Sender Profile

Answer: A

Explanation:
A Delivery Profile in Salesforce Marketing Cloud allows you to specify the IP address and subdomain used for sending emails. By configuring a Delivery Profile, NTO can assign a specific IP address and subdomain to ensure that all transactional emails aresent using the desired settings.
Reference:Salesforce Marketing Cloud Delivery Profile

NEW QUESTION # 17
A marketer for Northern Trail Outfitters needs to automatically refresh a filtered data extensionprior to sending a daily email.
What would a marketer do to automatically refresh a filtered data extension on a scheduled basis?

A. Configure the Send Activity to automate the refresh.
B. Use a Filter Activity in Automation Studio.
C. Activate Journey Builder to refresh the data extension.

Answer: B

Explanation:
To automatically refresh a filtered data extension on a scheduled basis, a marketer should use a Filter Activity in Automation Studio. This activity allows you to apply a filter to a source data extension andsave the filtered results to a target data extension. By scheduling this activity within an automation, you can ensure that the filtered data extension is refreshed automatically at the desired frequency, such as daily before sending an email.
Reference:Salesforce Marketing Cloud Documentation on Automation Studio and Filter Activities

NEW QUESTION # 18
Northern Trail Outfitters (NTO) wants to simplify a journey that has a decision split prior to every email send to remove certain subscribers from the journey.
What should NTOdo to simplify the journey?

A. A Utilize exit criteria for the journey.
B. Ensure the Contact entry mode is No re-entry
C. Use the Update Contact a:

Answer: A

Explanation:
Reference: Salesforce Marketing Cloud Documentation on Journey Builder Exit Criteria

NEW QUESTION # 19
A customer requested Northern Trail Outfitters NOT record any clicks or opens performed by them.
What should be configured to ensure compliance with this request?

A. Consent Management
B. Exclusion Script
C. DoNotTrack Attribute

Answer: C

Explanation:
The DoNotTrack attribute can be configured to ensure that no tracking information, such as clicks or opens, is recorded for a specific customer. This complies with customer requests to avoid tracking their interactions.
For comprehensive details, refer to theConsent Management documentation.

NEW QUESTION # 20
Northern Trail Outfitters wants to ensure that the Email Address field value is not duplicated in a data extension. What should a marketer do to ensure the Email Address field values are unique?

A. Mark the data extension as Sendable.
B. Mark the field as the Primary Key.
C. Use Email Address as Subscriber Key.

Answer: B

Explanation:
To ensure that the Email Address field values are unique in a data extension, the marketer should mark the field as the Primary Key. By setting the Email Address field as the Primary Key, Salesforce Marketing Cloud enforcesuniqueness for this field within the data extension, preventing duplicate email addresses from being entered.
References:
Salesforce Marketing Cloud Documentation:Data Extensions

NEW QUESTION # 21
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